MY ROLE

Pitch Development & Delivery

Research, Workshops, Strategy

Information Architecture, Systems Mapping

Wireframing, Prototyping, User Testing

User Interface Design

Development Oversight

LIVE SITE

healthcareaustralia.com.au

Healthcare Australia (HCA) is Australia’s leading healthcare recruitment and services provider, connecting professionals, organisations, and people to provide end-to-end healthcare solutions. HCA provides recruitment & training services across the hospital network, NDIS & Disability, Allied Health, Aged Care and Corporate Health.

One of the biggest challenges of this project was creating a site architecture that could accommodate such a broad range of services and audiences, without feeling cramped and convoluted. Prospective employees are looking to register for jobs or browse available opportunities, while employers (hospitals, healthcare organisations etc) are seeking to understand how HCA can provide staffing solutions.

Our discovery process focused on understanding each audience and shaping personalised user journeys around their needs. Our navigation solution enables a broad range of topics and services to be presented clearly within a simple, unified menu. The job search & filtering interface takes advantage of Algolia Search's powerful features, while maintaining best practices across UX & UI. The site's carefully procured architecture enables HCA to publish multiple services landing pages, optimising the site for search and conversion.

The site launched in the middle of the 2021 pandemic, at a time when healthcare staff pressures were reaching critical levels. Pleasingly, the site strategy, design and development performed brilliantly and the platform has powered HCA's business ever since.