MY ROLE

Pitch Development & Delivery

Research, Workshops, Strategy

Information Architecture, Systems Mapping

Wireframing, Prototyping, User Testing

User Interface Design

Development Oversight

LIVE SITE

interactive.com.au

Interactive are an Australian end to end IT services provider, delivering an integrated suite of managed and professional services to customers who need 100% IT systems availability. Proudly 100% Australian owned and operated, Interactive provide unrivalled expertise, exceptional service, the highest standards of security and compliance to over 2,000 customers nation wide.

My focus for the strategy and design of the Interactive site was to create an architecture that housed their eight key business services in an elegant, accessible format, while maintaining a strong focus on engagement, conversion and support for existing customers.

We worked extensively with Interactive's internal teams to understand the key value propositions around cloud, cyber security, data, business continuity, maintenance and network services. We then created a series of service landing pages targeting these value propositions, ensuing the most relevant information was presented to each audience at the most opportune time. Complementing this approach is a universal chat feature and strong internal linking strategy, ensuring user journeys flow seamlessly across the most valuable content for each audience.

The new Interactive platform launched in 2021 and has been warmly received by the client and Interactive customers, growing engagement and conversion and delivering ongoing success for this incredible company.