Career

Senior Manager, User Experience & Design

Qantas

October 2023 - Present

Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia, with a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.

As Senior Manager, User Experience & Design (Travel App - Qantas Loyalty), I lead a team of UX, UI and Product Designers focused on the Qantas Travel App. The app is at the heart of our member’s digital engagement with our services, enabling customers to browse, purchase, self-service and be rewarded.

Head of Product Design

Bilue

April 2022 - Present | 1.5 yrs

Originally founded in mobile development, Bilue is now a design and technology leader across mobile, cloud, web, enterprise integrations, TV and emerging technologies.

As Head of Experience Design, I took a lead role in new business strategy, estimates, pitch documentation & delivery, helping to expand accounts and contributing to us winning new projects with clients such as Beyond Bank, Ganbaru, The Iconic, Stan, nib Health Insurance, The ABC and Qantas.

I led the research, strategy & UX/UI design across all projects in the agency, establishing key processes and managing a team of eight designers. I was responsible for hiring, training and developing the design team’s skills to ensure Bilue remains aligned with industry standards, with a particular focus on Apple’s HIG and Google’s Material Design. Under my management the team enjoyed above 85% billable utilisation, lower staff attrition and a shift away from a ‘top heavy’ structure dominated by leads/seniors towards a more sustainable mid-to-senior team composition.

Head of Product Design

Frank Digital - A Jaywing Agency

Feb 2019 - Feb 2022 | 3 yrs

Named by Awwwards as one of Australasia's most innovative digital agencies, Frank Digital creates beautiful digital products that drive the transformation for Australia's leading companies, organisations and brands.

As Head of Experience Design, I took a lead role in new business strategy, estimates, pitch documentation & delivery, winning major projects with clients such as AMP Capital, Navitas, Mirvac, Perpetual, NobleOak, CanTeen and The City of Sydney. I led the research, strategy & UX design across all projects in the agency, establishing key processes and managing a team of UX & UI designers. I also oversaw (along with section heads) the front/back-end development, launch and ongoing optimisation for all projects.

Head of Product Design

Deepend

May 2016 - Jan 2019 | 2 yrs 9 months

For the past 15 years, Deepend has consistently been ranked as one of the top digital agencies in Australia, picking up numerous awards and accolades.

As Head of UX, I collaborated on new business strategy, pitch documentation & delivery. I led UX design across all projects across both Deepend and Nomad agencies, managing a team of UX designers. I was also responsible for ongoing UX oversight throughout the front/back-end development & launch for all digital products.

Lead Experience Designer

2and2

May 2011 - Apr 2016 | 5 yrs

2and2 creates beautiful digital experiences that educate, engage and inspire. As lead UX and Instructional Designer I was responsible for the ideation, scoping, writing and design of all projects. I worked directly as the appointed UX designer or instructional designer on major projects, or oversaw the work of other UX and instructional designers on my team.

Before taking on the UX/ID role I was 2and2's Lead Digital Producer, managing projects end-to-end and taking responsibility for the entire producer team.

Key responsibilities: Ideation, design thinking, concept development, UX design, instructional design, game design, wireframing, authoring of design & functional specifications, prototyping, writing, script writing, project management, business development.

Manager - eLearning Design Team

The University of Sydney

Aug 2009 - May 2011 | 1 yr 10 months

I established and then managed the Faculty of Health Science's eLearning design team, developing an in-house video production unit and producing an extensive library of bespoke multimedia and video-based resources.

Key responsibilities: Strategic development, team management, UX design, instructional design, video production & editing, authoring of design & functional specifications, content development, prototyping, writing, streaming services, content management systems, learning management systems.

Web / Multimedia Manager

Arts Council England

Nov 2007 - Dec 2008 | 1 yr 2 months

I worked for Arts Council England's 'Creativity, Culture & Education' programme, which generates transformational cultural and creative programmes for young people across England. I was responsible for the UX design, production and implementation of online and multimedia-based materials for all national programmes. I advised the senior management committee regarding online and multimedia-related issues and worked with regional offices located throughout England to review and further develop online & multimedia-based initiatives.

I loved working in the UK and made many wonderful friends and professional contacts. Sadly at the end of 2008 I was forced to leave due to working visa restrictions.

Key responsibilities: UX design, project management, development team management, authoring of contracts, budgets, functional specifications & wireframes.

Instructional Designer / Multimedia Developer

The University of New South Wales

Mar 2003 - Jun 2007 | 4 yrs 4 months

I worked for UNSW’s Faculty of Law, designing and developing educational new media (websites, Video, DVD, print resources and emerging digital media) for use within the Faculty. I developed and implemented a Faculty-wide strategic approach to digital communication in face-to-face and distance-based academic programs.

Key responsibilities: Instructional design, multimedia development, video production, project management, content development, authoring of functional specifications & wireframes, evaluation of emerging new media.

Instructional Designer

TAFE NSW

Feb 2000 - Feb 2003 | 3 yrs

I joined the Open Training and Education Network: Distance Education (OTEN-DE) while completing my thesis in 2000. I was responsible for the conceptualisation, instructional design and development of on-line and multimedia-based distance education resources across a wide range of national projects.

Key responsibilities: Project coordination and instructional design of medium and large-scale educational multimedia projects (websites, Learning Management Systems, videos and DVDs).