Employment Hero
Driving engagement & growth for Australia’s $1.25b tech unicorn.
MY ROLEPitch Development & Delivery
Research, Workshops, Strategy
Information Architecture, Systems Mapping
Wireframing, Prototyping, User Testing
User Interface Design
Development Oversight
LIVE SITE
Employment Hero is a complete end to end employee lifecycle management tool, providing a better way to manage HR, payroll and employee benefits.
Employment Hero partnered with Frank to strategically research, design and develop an industry-leading website that drives leads and positions the company for ongoing success and growth.
As Head of Experience Design at Frank Digital, I led the discovery, strategy, UX and user testing for this project. I then worked with the Creative Director and Frank Digital’s design team to create a scalable, beautiful UI that celebrated the brand.
The project had a very strong focus on mobile-first engagement and conversion of customers from their initial awareness/research phase into the decision/action phase. It was critical that the site architecture, navigation and user experience enabled the Employment Hero team to create highly targeted marketing campaigns that led to specific landing pages, without losing the overall feel of the product and ensuring that conversion remained at the forefront of all page layouts.
The site launched in late 2021, coinciding with a number of prominent media releases and feature articles across the Australian Financial Review and other relevant publications. The platform has generated incredible results for the company, driving engagement and growing conversion across all customer segments.
