MY ROLE

Pitch Development & Delivery

Design Team Leadership

Research, Workshops, Strategy

Information Architecture, Systems Mapping

Wireframing, Prototyping, User Testing

User Interface Design

Development Oversight

LIVE SITE

sae.edu.au

SAE’s leading global role in creative media education is built upon over 40 years’ experience fostering student creativity and ensuring all courses are grounded in innovative practical skills, real-world business acumen and industry awareness.

After a highly competitive selection process, SAE partnered with Frank Digital to design and develop a digital platform that delivers the very best experience for students (prospective, current and alumni) no matter who they are or where they’re located.

SAE has 47 campuses in 23 countries, meaning the solution needed to be scalable, modular and personalised, enabling local marketing teams to create a unique ‘voice’ for their market while maintaining an overall brand look & feel.

I loved working on this project as it required extensive user interviews, team workshops, analytics data analysis and competitive benchmarking in order to formulate a strategy and design that would ensure success. We developed a complex clickable prototype of the platform in UX Pin and conducted extensive user testing to ensure acceptance criteria would be met across UX, UI and content development. We then collaboratively developed the UI, incorporating SAE’s branding and general tone of voice, before finally moving into a complex development phase involving best-in-class front end development and a fully integrated back-end in Wordpress.

The resulting platform is now live across 18 countries and has been incredibly well received by both the client and prospective/current students, increasing engagement and conversion.