Guzman y Gomez
Driving mobile and web engagement for Australia’s fastest growing quick service restaurant.
MY ROLEDesign Team Leadership
Research, Workshops, Strategy
Wireframing, Prototyping, User Testing
User Interface Design
APPLIVE SITEGuzman y Gomez (GYG) is one of Australia’s fastest growing restaurant chains, with over 150 locations nationally serving up delicious Mexican-inspired food. With a healthy obsession with fresh ingredients and amazing flavours, GYG is the fast food option your mum would approve of.
GYG had traditionally partnered with Bilue for cloud engineering services, however in 2022 they began engaging the design team (led by me) to progressively enhance the mobile app and web application.
Alongside the continual refinement to the existing React Native app UX/UI, we collaborated with the GYG digital marketing team to tackle key issues relating to customer loyalty, deal engagement, cart abandonment and feature promotion.
Working in one week sprints, our team would research, ideate, design and test solutions that could be rapidly reviewed in Miro, approved by GYG and then put into the production schedule. I led each sprint and co-presented the work back to the GYG team each week.
Each solution takes into account pre-existing issues with back-end systems and makes use of pre-built componentry whenever possible.
The result was a marked uplift in UX throughout the app and web application journeys and an exponential increase in production cadence and feature roll out.
